Xiangchen Liu
Instructor for Advanced Consumer Analytics (CNSR SCI 301) (Undergraduate)
University of Wisconsin-Madison, 2024 Spring
The Advanced Consumer Analytics course provides an applied learning experience in using data analysis to inform business strategy and marketing decisions. The course has a three-pronged approach: 1) teaching a structured process for translating data insights into actionable decisions; 2) building students' analytical skills to execute this process effectively; and 3) training students to communicate data-driven insights in a compelling, story-based style. Through hands-on work with real consumer data, students develop expertise in extracting strategic insights from data and conveying them persuasively. The analytical process and communication best practices taught in this course are broadly applicable across various business functions and career paths.
Teaching Assistant for Advanced Consumer Analytics (CNSR SCI 301) (Undergraduate)
University of Wisconsin-Madison, 2019 fall - 2021 Spring
As a teaching assistant for Advanced Consumer Analytics, I played an instrumental role in supporting student learning and facilitating delivery of the course material. My primary responsibilities included grading student assignments and exams in order to evaluate comprehension of key concepts. I held weekly office hours to answer any questions students had about course material, assignments, or projects. Leading up to exams, I conducted review sessions to help students prepare by going over the material, clarifying difficult topics, and identifying areas needing focus. I also attended all class sessions in order to aid the professor as needed, such as assist with technology and hands-on learning activities.
BRITE Lab Manager
University of Wisconsin-Madison, 2021 spring - 2024 spring
The Behavioral Research Insights Through Experiments (BRITE) Lab at UW-Madison was established in 2012 to promote collaborative, cross-disciplinary experimental research. The lab conducts experiments that provide monetary compensation to participants and often involve incentivized decisions or effort. The BRITE Lab serves as a hub for researchers interested in behavioral and experimental social science, as well as a physical computer lab for running experimental studies. The lab maintains a pool of undergraduate student subjects who can participate in both in-person and online studies. There is a graduate student lab manager who assists with scheduling, accessing the subject pool, and running studies. The lab has state-of-the-art facilities and networked computers for collecting experimental data, catering to researchers in business, consumer science, and other social sciences.
As the lab manager for the Behavioral Research Insights Through Experiments (BRITE) Lab, I played a critical role in enabling and supporting experimental research studies. My primary duties included facilitating researcher access to the lab facilities and subject pool to conduct studies. I recruited and managed a pool of undergraduate student subjects, handling administrative tasks like screening, scheduling, and compensation. I served as the point of contact for researchers to help them effectively leverage the lab resources and subject pool to run in-person and online experiments. I oversaw maintenance and operation of the lab facilities, including the state-of-the-art networked computer lab used for data collection. I also tracked and compiled information on studies run through the lab, such as methodology, sample size, and results. My responsibilities required collaboration with researchers across business, consumer science, and social science disciplines to understand study needs. As lab manager, I ensured smooth lab operations, maximized utilization of resources, and provided hands-on support to create an effective environment for impactful experimental research.